applying revolutionU to cx
I love the ideas joanathan fields put together in this book revU
1. revolution avatar - So, who is this person you seek to serve and rally to join with others to solve a bigger problem? Where does she live? What’s her mindset? What does she think about? What is her life like? What are her needs or aspirations, hopes, desires?
2. identify shared pain - You have to understand what people are living with. How is it keeping them from joy, belonging, awe, vitality, ease? What is the pain or unease or disease they would love to be free from? What is the driving emotion behind it? it allows you to build messaging that speaks directly to it. it allows you understand whether it is a unique pain or a shared pain.
3. the dictator - identify the Defining Traits of that person, company or product that are causing harm and then call those traits out as the dictator.Once you identify the dictator, you need to understand what is propping it up—the pillars of power, as described by Sharp—and create an alternative that is so much more compelling that those pillars move to support you.
4. leader - So, what are the traits that you look for in a leader?
- Humility—you don’t want a big ego-driven, arrogant person, because they won’t connect with people.
- Vulnerability—someone who owns their humanity
- One of us—sharing a common pain and path cultivates believability
- Trustworthy—People need to believe what you say
- Desire to serve—lead by a true desire to serve
** 5. an inciting event- ** Every great story, every great revolution, every great movement generally starts with an inciting incident, an incendiary device that kick-starts all the action.
6. rally cry - what are you rallying against. what is the source of pain, is it felt or latent. and if it is latent how can you bring it on surface.
7. identify unifying belief - these are beliefs that bind us together, where you stand up and say, “This is what I believe. This is what my heart says is true. This is the core set of values that I’m going to bring to this revolution, this venture, this endeavor, From a messaging standpoint, it gives you
a strong statement for people to say “hell yes” or “hell no” to. You want people to say one or the other. Revolutions polarize
8. define your towards vision - You need to create a clear vision for that new reality. And, here’s an important point; it cannot be small. Especially if you’re asking people to not only “buy your stuff,” but make that stuff a reality. It is near impossible to harness people to become not just buyers, but fellow revolutionaries, evangelists and future leaders if you’re thinking small.The reason is simple. People don’t rally to make small things happen. What they rally behind is, “Oh, wow. This is big. This is going to make a huge difference in my life and the lives of so many other people. I want to get behind this, and I’ll sacrifice. I’ll work. I’ll go out there and spread the word and evangelize
And, here is a critical point….
This is where you integrate your product, service, brand, art, creation, experience or venture.
Even if you can’t yet define the precise solution, you must be able to define the key qualities of it. And, by the way, a great way to get to those qualities is to look at the Defining Traits of the Dictator and list the exact opposite of them.
9. building your resonate story - The archetype that tends to be most effective and most real is the classic hero’s journey described by Joseph Campbell. You start out in pain, though you may not even know you’re
in it yet. There’s an inciting incident, still you’re reluctant, eventually you cross the threshold and the journey gets rolling. You face tests, gain allies, meet mentors, face an ordeal, find the elixir/ salvation, become resurrected and then return home to share what you’ve learned and play the role of mentor to others.
10. craft your manifesto - Now, in the manifesto, we tie the pain and source together in a rally cry, establish a set of unifying beliefs and craft them into a creed. We paint a clear picture of a better reality that we’ve either already created for our RA or will create with their help. And we link our product, service, book, brand, business, work of art or venture to that solution.
We map our own hero’s journey and share it in a way that allows our RA to transfer into it. And now we bring these all together in one powerful message, in one place
11. define your path - Define the actions you want your RA to take. What are the steps, the path, from the very first action to the very last? This will, no doubt, change over time, but the more work you do around this in advance, the better guidance you’ll be able to give and the easier it will be to adapt the path as needed.
12. deepen the tribe mentality -
13. assemble your torchbearer -
14 Id key resource and allies -
15. swarm the launch -
16. mechanism and milestone -
17 design your contagion -
18 tipping point -