Brought the value by change.

The value is brought by bringing the change. All the needs are being met by some products. Sometime peoplea are not satisfied. You offer a better product. And brining that change has its cost. The people who are loosing their position are going to be hurt.

The change itself has the cost and takes time, effort and the result is comfort. And the whole cycle repeats. There might be few things where the need itself is not being met. They are open opportunity.

There will be a fierce comptetion for the job as well as for the leader. On all stages. People will pretend to provide the value, really provide value. The winner would be the strongest person.

Nature do not tolerate less then best. You have to be best in all the areas. Even if you make a small change you will be get paid.