Communication.

Communication is the connector between need and skill. And the fundamental aspect is to acknowledge someone’s need and then show them that need can be filled with this product.

There are places where people are looking to find the products that will satisfy their need. Be it meetup or Sadi.com or quora, this is the place where people are searching for their answer. Communication must be done through some channel.

The language of communication must be aligned with what other person is searching especially their subconcious mind.

The advance communication can actually stimulate the need as well. Since most of the wants are rooted in ignorance and a mental image.

The website and packaging and representator also communicate the quality and why.

The brand image and the social proof changes the daynamic in such a way, that it becomes the source of influence of the desire in first place.

And a good salesman can create the