Empathy map
Lin - Works as a freelance international trader and a yoga teacher. She is 33 years old Chinese and has a Bachelor English and in degree in Yoga, and 200 and 300 hours Yoga teacher certificates. She wants to teach yoga because she believes in the act of sharing, taking care of the body, and healthy way of life is important. She doesn’t want to do it for business, She likes traditional yoga studios like Isha yoga, Bihar school of Yoga etc. She is finding it challenging to give the class that is suitable for all, including different age groups and health conditions. and she is finding it annoying to compete with yoga teacher products coming out of 1-month training. She loves cooking music, buying books etc. The way she searches for the job is by applying to different studios and getting emails and calls, She sometimes she ends up in yoga studios she doesn’t like. Her ideal job will be taking people to yoga retreats in Malaysia.
Think: About taking current yoga classes, planning it, moving to different places like India, Malaysia, about taking yoga training from traditional studios, her health issues, her mom, about finding her partner. About completing international trade work.
Feel: Exhausted and lonely some times, overwhelmed with all the unplanned work, and fearful about the uncertain future.
See: She checks her facebook, wechat, and QQ often to see what her friends are doing.
Do: Take yoga classes, cook when she has time, work on international trade, relax and read books. buy clothes. write blogs.
Nitesh - Nitesh is an independent computer programmer with 7+ years of experience. He is 30 year old and has a bachelor’s degree in engineering. He likes the freedom to pursue his other interests like meditation, psychology while working on high-quality projects infrequently, His ideal job would be where he can choose the right project which pays well, he is facing challenges to find these clients, He regularly attend the meditation retreats, loves reading, and travel frequently.
Think: He is thinking about arranging a decent life where he has freedom, and meaningful work, relationships, and finances, He is thinking about different meditation retreat he needs to attend, about learning upcoming technologies, and cultivating new skill set like communication, pyschology etc.
Feel: He generally feel peaceful. sometimes anxious about the future, he feels confident about his skillset.
See: different learning platform, news, youtube, email. coworking space. Linkdine.
Do: Mediation, study, programming, yoga, reading, commuting to the office.
Sachine:
Sachine is 27 years old computer programmer, he is a computer programmer, and mentor in a startup, he works hard and burns out, he wants to take care of social aspect of life, and health but can not because of heavy work load, at the same time he wants to work with in a community not working freelance.
He says he wants to work on a challenging project with a good team.
His hobbies are collecting chai, watching documentaries, reading books. he does it on netflix. finding cafes.
He feels exausted and tired in his current work, and unhappy about the work he is given and not able to solve the real problems.
The information he gets from twitter. and some times attend meetup.
Think: about work how to complete these projects and student he is mentoring, and worries about relationship and health.
Feel: exasuted, lonely, irritated, annoyed.
See: workspace, netflix, twitter, news.
Do: Mentor and program. commute.