Intimacy.
There are two purpose that intimacy produce. A gentle cuddling and affectionate kiss is not arousing but comforting. It feels like a warm blanket and let other person know she matters.
Then there is arousing, passionate, play, this is not comforting but sensual. Dirty talking, passionate kiss, licking and biting, and sex is in this category. This happens with or without ejaculation.
There is a thin line in between.
The one challange it is producing is because of these feels good, without having a clear guideline we end up indulging in it a lot more, and which sucks the time and disturbs other activities. And the frequency is increasing. And ofcourse after overdoing it, it feels a bit annoying.
The second is attachment and increasing object of desire. It is like masterbation. The more you do, the more you role into it, and more dissatisfied you become.
The third is spending sexual energy.
Observe it closely what it is doing and then with more data, align it.