MM9- 6. Building A Bussiness Case.

Your bussiness case is a leaving breathing document of up-to-the-moment reflection of your product evolution and the most accurate representation of its monitization potential.

Test your bussiness case with small region. And then build a bussiness case based on real customer feedback than on a internal assumption.

Your bussiness case must model the linkage among four element price, value, volume, cost. When you do that monetary forecast will be more precise.

Without your bussiness case based on WTP and linkage, you are just guessing.

NINE STEPS TO BUILD LIVING BUSSINESS CASE:

• stop making static bussiness case
• assemble the basic ingredients, market size, volume, segments, WTP, monitization model, competing product and their pricing.
• include price elasticity.
• apply data verified facts.
• risk assumption - like sourcing from a suppliers.
• be realistic about goal trade off.
• consider compatitve reaction.
• don’t focus on the bussiness case for only the new product.
• keep checking in.