PR#3 Disruption

Platform is fundamentally is the place where consumer and producer come together in a interaction that create value for both parties.

Digital economy enormously expand the platform reach, speed, convience and efficiency. And then it has advantage of superior marginal expansion. It takes nothing for airbnb to scale.

In the world of platforms, internet is no longer act as distribution channel, it also acts as creation infrastructure and co-ordination mechanism.

The Impact On value creation, consumption and quality control -

Reconfiguration value creation, Every time a platform removes a hurdle that makes participation of producer more difficult, new source of supply is open. Twitter did it by reducing the message to 140 line.

Platforms are also disrupting the consumer behaviour, inspiring people to use the product in a way they have never imagine before. Uber.

Reconfiguring the quality control by community driven curation. In the beginning usually platform fails to offer quality control. But with time and strong curation encourage desirable behaviour.

structural impact, delinking assets from value, re-intermediation, market aggregation -

De-linking asset - letting the MRI machine be used by anyone. Waterfind.

Re-intermediation - a new kind of middleman, online often automated software, their use of data over time make it more effeciant.

Market aggregation, creating new effeciancy by aggregating unorganised market. Redbus by aggregating information from all bus operator.

The fight back Pipeline to platform - multiple device from apple have advantage. Nike is building an ecosystem of users using the data it captures.