The concrete desire.

How can I find the concrete desires of different segments.

create the desires from the source. based on my understanding of the sources of desires I can create a desire based on a truth. And I can see which kind of the desire I want ot serve.

I can research different product - I can research different product and see what kind of and how they are serving different desires. And expand your core of source of desires.

free flow of ideas - I can also jam around different ideas that pop into my head.