Work Recalibration - Marketing and selling.

even the best product in the world is not going to be sold by itself if nobody knows about it, it is the communication of value.

I try to market the videos through Adwords and posting at good life forum. But it is not that simple to get peoples attention. Even if you are happy to pay.

You need to take a lower place and showacase where people are searching. Understand what they are looking for and give them. That’s how you build an influence.

On the similar front is the brand image. I am interested in any thing that Sandeep has to say, once you have the brand image than it is easy to sell even something that other person don’t even looking for.

Such is the truth of the masses. They won’t listen until you have influence, and they will believe whatever you tell if you have influence.

Brand image and positioning is long term marketing.

Really for marketing to work, you need to know who your clients are, what they want and communicate in the sense that clicks to them and then offer the product.

On the other hand you need to keep building your brand image.that is the long term marketing initself.