MM-2 four flavour of failure.

Product driven culture develops feature shocks, firm with culture of playing it safe develop minivention, hidden gem in indulgent or overprotective core bussiness. Undead in top-down culture.

Feature shock -
Trying to cramp too many feature in one product, creating confusing and expensive mess. In a sincere effort to create all things to all people, end up creating a product that pleases very few. These products are over-engineered, hard to explain, costly to make, usually overpriced.

Feature shock start with uncertain or ambigious goals. The daynamics predestive cool but solve no pressing problem adn required a lot of battery. It is coming from We can add this but can’t articulate the new products value to customer. And it tend to be one size fit all. Instead of all channel most company created small package of channel.

Minivation - minivation nither capture product market full concept nor price potnetial, coming from makers small aspiration and desire to not overpriced. And goon enough thinking.

Instead of asking what value this component brings to our customer and its customers and what portion of that we can capture they ask, what does this component cost to make and what minimum margin do I need to add on top of it. No one quantify the customer’s willingness to pay.

Hidden Gem- when a company has a brilliant even a revolutionising idea but fails to recognise or quantify the products value. They often don;t make it to the market and when they do arrive as freebies and deal sweeteners. Kodak. The pressure require to produce the hidden gem is not always there. So gem gather the dust because it is neither launched nor killed.

Undead - undead product is one that still exists in the market but demand is non-existence. Google glass answer the question no one was asking. These products are yes-maybe-no reaction to the new product. These are usually originated from the senior management.