The business is umbrella name for few indvisusal skills.

Understanding need, creating product, communicating the value, selling, bookkeeping, and then making structure, leadership and start delegating task one by one. And then investing in the same.

It is a complex skill, requires a fully developed person, and a challenge that will force you to grow with reality.

The journey is going to be enticing and the result will be accordingly.

Keeping the long range in the site, it is most important skill worth pursuing.

It has to be done with in the perspective of long term game. You can solve problems step by step. And take one step at a time.

You can focus on self substance first, serving next and so on. What ever is the first real problem solve that, live in the current level of loka.

Henry ford, Andrew Carnegie, Mahatma Gandhi, they all built schools but later. They first aquire sustenance, then business, then power, and then phlinthopy.

If you know what is important, it is not bad idea to start a posting service business first like Arnold.

To gain the initial traction you can partner with people. The important thing to understand here is, that these people are in somewhat the position of power and will only engage if the offer to them is of value.

Another similar idea is to piggyback on someone. By offering them value in the way they want, you are being introduced to their audience. And you can do the same once you are in the position of power.

The Intial circle is more challenging because you didn’t posses any power, once you have something to offer then you can gradually built on it.

There is an argument of intention. It has to be done with dignity.

This is one of the fundamental. If I have to work for someone, the basic freedom is compromised. Where now I can not do 3 months vipassana. And read the next book that I know would be so useful.

The next is the freedom of exploration. If I don’t have enough finance. I can not actually go to for Ching Maui or do a yoga retreat.

But If I am doing the bussiness. It is kind of the same. Unless I start to delegate and unload the work and become more of the fascitilator.

Working on the business as they say. There has to be scale in the point of view here.

The value increases as you go more and more deeper in something. As you start to become really good in something, because there are very few people who are willing to do so or can do so.

If you stay with somethig the refinement and sharpness of the product. With iteration becomes very high quality and incompetable.

even the best product in the world is not going to be sold by itself if nobody knows about it, it is the communication of value.

I try to market the videos through Adwords and posting at good life forum. But it is not that simple to get peoples attention. Even if you are happy to pay.

You need to take a lower place and showacase where people are searching. Understand what they are looking for and give them. That’s how you build an influence.

On the similar front is the brand image. I am interested in any thing that Sandeep has to say, once you have the brand image than it is easy to sell even something that other person don’t even looking for.

Such is the truth of the masses. They won’t listen until you have influence, and they will believe whatever you tell if you have influence.

Brand image and positioning is long term marketing.

Really for marketing to work, you need to know who...

There is this sense that what I am doing needs to be scaled. Need to grow, to become a tree. There at least has to be a scope.

The game. I am choosing to play, should last for long time.

It should ripple a large impact. Make me known. Respected. Not saying it is good or bad but it seems to be present.

Work is something that is going to last in the end. And will at point consume all my energies.

I really brought the idea of Swadhrama. And then there are things that I can do idenfientely, reading and acquiring knowledge, even the interest and intensity is the same when I open Chanakya Neeti.

On the other hand creating video and teaching wasn’t as much fun especially rehashing and spending days in editing.

Than there is the advice from Sandeep to keep survival and happiness project different.

I can integrate my swadharam, or it will be there as my essence in no matter what I do. And then there will be many things might not be directly related to my swadharam. And then there will be things that I might not enjoy doing so much.

Although I don’t enjoy reading fictions, there is a desire behind all this. Maybe it is desire for clarity, freedom, happiness.

Than there is a desire for mastery and refinement.

There are certain things I am actually naturally inclined towards like refine understanding, its like it is my naturally inclination. I have been doing it for last 2 years and still I am similiarly excited about reading Chanakya.

It is like my nature. It is not even very much goal oriented. But just the excitement and pull I feel towards it.

The quality of Brahman, and kind of my basic nature towards it.

Although creating videos was not as much fun.

I am very skilled in computer programming. And building digital products. I can also teach these. I can also start a company which provide solution to others. An skill which has direct co-relationsh with monitazation. And fairly hot in the market. This is something I can build with my own laber.

At this point I can also create videos. And take advantage of that skill. I might create the courses. Another skill I can take advantage is public speaking.

I have another skill of incridble knowledge base of reading countless books especially spiritual Hindi literature. I might be able to package them in some way which could bring value.

My general level skill to learn anything fast is also pretty strong, and if I can spot an opportunity to bring value, I can actually learn the rest.

Than I can hire other people to support, niether i can nor I have to build everything myself.