nitesh sharma

Professional Programmer, Introverted traveler, and Admirer of classics.

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The next steps in order of importance.

  • relationship with lin.
  • through post-martem of relation with lin.
  • the next desitnation.
  • principles.
  • hatha pradipika.
  • yoga sequence principles.

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The concrete next steps.

spirituality -

  • the next destination ( Diwali plans ).
  • yoga sutra | hatha pradipika.
  • peaceful warrior course.
  • 10|20 day retreat.

work -

  • read the principles| shoe dog.
  • read marketing managment| gorilla marketing.

relationship -

  • through post-mortem of relationship with Lin.
  • what are my current priorities in terms of relationship.
  • handling lin moving to China.

health -

  • hatha pradipika | yoga sutra.
  • APM | light on yoga| Anatomy.
  • understanding sequencing.
  • building actual practice by myself.

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What Now!

You have a fairly good meditation routine in place with every 3 months vipassana and you are making progress there. You are also adding more and more spiritual conditioning in your mind by reading unbeatable mind, untethered soul for example. There is almost no distracting elements like tv and all. There is slow but consistent growth here.

You are fairly good communicator. Well presented and experienced the whole nine yard of relationship with lin. And went out with dozens of people in last couple of years, you have all the information you need to decide what to do next.

You have done the metainsight project. The videos, the website.. Fairly good in programming. You are quickly learning more about bussiness. And seeing how other people lead their life in terms of work. At the moment I am in the position to see what should be the next calibrated step.

You are eating farily good, and...

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Distorted by Attraction.

The Starbucks - Highly pravocativly dressed. Maked up. Toned. Heeled. The idea is to vividly present an image, that image polarize the attraction if you have cardinal desire. There is change in your action around that person because now you are not equanimoius. This creates a perfect blindfold and you are unable to see the reality.

Now you are more tender and qualifying for that person. There are unintentional gaze. At one level this subconscious reaction is completely out of your control. The more you entertain this desire the weeker you become against it.

One it makes you unable to see how other person really is. There is hours of effort to do that make up, buy those clothes, and the shoes. There self worth is invested in that. Just imagine for a second what they before they came infront of you. Imagine how much clothes, and the hours they spent to create this bubble, how much...

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The elements of relationship.

Intimacy - the close physcial affection. It flips the state of mind quickly. I don’t want it too much and there is angle of loosing strength. Once a week is good or maybe even twice. Sex comes in different flavour, from position, domination|submission, oral, verbal, body licking but it has it’s limitation. And beyond that there is not much. I personally don’t care that much. And thinking about something else while having sex isn’t very good.

caring - she cooks foods, wash clothes, bring gifts. giving surprises, In a way express her love, and show that she cares. I hug her all time, take her out for dinner, gift to show non-verbally I care. This makes thing warm.

attraction - there is a girl with Starbucks all over her. Provoacativly dressed but disrespectful. There is girl from north-east. There is this iitian’s. It tells you nothing about the person. But this attraction in way...

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The relationship with Lin.

So last couple of week I spent a lot of time with lin. From awakward converstaion to intimate moments to breakfast together.

It feels good to be around her. And I feel like i wanna spent more time with her.

I feel like she wants to spent a lot of time with me too, she is buying gift and food all the time.

Sometime she slightly hinted of over intrusion. Once she mentioned she wants to have more off time and you abondone me.

In last couple of week, I spent more nights with her than alone. I couldn’t sleep well initially but later I am becoming more comforatbale. We are hugging and kissing almost all the time.

There is weekend yoga class she joins me now. She makes the breakfast whenever it is appropriate, buy poha, and bottle. That’s how she shows her affection.

We have many dinner in mast kalendare. Millet and Chinese returant.

I didn’t compromise with meditation but quality is...

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MM-12 9.maintian your price integrity.

What if your product hit the market and response is less enthusiastic? Now you feel intense pressure from every corner to cut the price. But cutting the price sends unintentional message that your offering has less value than you initially communicated. You are telling potential buyer you made a mistake.

IMPORTANCE OF PATIENCE
Cutting prize creates two hazards eroding profit and eroding customer life time value. Your bussiness case should tell how much profit you will sacrifice if you knock the price down for 5%, 10%. And you also did major damage to your brand.

If you do the price cut make sure you ensure that you get something in return if you give in to the price. This would preserve your price integrity.

The firm price strategy had wilted away in a single day, mainly because it was unprepared. [ from local comptition to CEO ]

If you haven’t planned the response this is not the...

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MM-11 8. Behavioral Pricing Tactic.

People make decision based on rational and emotional factor. A beer from resort or shop. As example shows the buyers willingness to pay is not only tied up with the value but psychological factors also play big role. It about the product offer and message that make it easier for customer to compare, decide and purchase.

$4.99 soda is only there to make $5.99 soda look more appealing. The whole point is to make it look like bargain. Customer also have key psychological threshold, $49, $99, $199. And our client had offering $49, 79, 149. And then our client was giving away too much in entry level pride. The good basic offering made standard offering look more expensive. Instead adding a premium offering made the standard and advance offering looks more appealing.

In the end, behavioural pricing tur good vanilla cake into 4-tier torte with gourmet topping. You should only do behavioural...

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MM-10 7. Communicating the value.

Customer don’t buy product they buy the benefits that these products and their suppliers offer them.

A sales man has 10min, website 2 and advertisement has 10 second. That sales pitch or ad must clearly articulate the value to the customer in very short period of time.

SASS example of value communication of $5mn. And as the smugmug add more feature costumer became more confused. And they move from feature to benefit as beautiful design and unlimited storage.

Value communication is different because marketing and sales people are often cut of from innovation team. And as the teams try to reconcile the divergent view most senior or loud voice wins.

Great new product even when priced right, don’t sell themself, marketing needs to pramote them and and sales need to sell them.

THREE STEP TO CREATE GREAT VALUE COMMUNICATION.
1. Create crystal clear value statement not a feature...

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MM9- 6. Building A Bussiness Case.

Your bussiness case is a leaving breathing document of up-to-the-moment reflection of your product evolution and the most accurate representation of its monitization potential.

Test your bussiness case with small region. And then build a bussiness case based on real customer feedback than on a internal assumption.

Your bussiness case must model the linkage among four element price, value, volume, cost. When you do that monetary forecast will be more precise.

Without your bussiness case based on WTP and linkage, you are just guessing.

NINE STEPS TO BUILD LIVING BUSSINESS CASE:

  • stop making static bussiness case
  • assemble the basic ingredients, market size, volume, segments, WTP, monitization model, competing product and their pricing.
  • include price elasticity.
  • apply data verified facts.
  • risk assumption - like sourcing from a suppliers.
  • be realistic about goal trade off.
  • consider...

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