nitesh sharma

Professional Programmer, Introverted traveler, and Admirer of classics.

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week #74 retoraspective.

work -

  • the platform revolution [ completed with notes ]
  • the money monitaztion [ in the middle ]

health -

  • element of yoga.
  • Hatha pradapika.
  • started my own yoga practice [ 30min. ]

social -

  • spent a lot of time with and met J.
  • conflictin with sleep.
  • old dependent relationship and balance with Lin.

spirituality -

  • regular Vipassana.
  • know what matters.

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Know what matters

spirituality - I am meditating meticulously, adding yoga also helping. And becoming next calibrated step. My 3 moths retreat is in place. I am also observing the same pattern of advising others. Food. Dispersed and concentrated state, that’s it voice. And I am mastering them.

On the other side, I am intimate with lin. There isn’t a strong sexual desire. But I love all the other stuff. Now the sexual intercourse once or twice a week is what is in question. Once a week is not in the question, that I would love to do. And also learning to satisfy her completely. Question is weather twice a week is appropriate or not. You need to talk to her what she wants. Do it twice next week and see how does that feels.

Not being able to sleep, cause lethargy. But also observe how sex affect the equanimity of mind.

social - I am moving away from the need to talking to other people for the sake of it...

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PR#8 Metrics

Leaders always needed to focus on a handful of key matrics. Casers was focuse on food, fodder and firewood. Or for traditional company, revenue exceed total cost along with margin to justify the risk.

PIPELINE TO PLATFORM : NEW MEASUREMENT CHALLANGE-
The mistak of branch out to focus on measuring the wrong matrics. Incentivise member and boosting numbers. Although what mattered was activity.

While traditional focused on things like overstocking, platform business needs to foucs on network effect. “The rate of interaction success and the factor that contribute to it”, they are concerned of creating, sharing and delivering the value through out the system.

MATRICS THAT TRACK THE LIFE SYCLE OF PLATFORM.

Matric during startup phase - at this phase platform manager should foucs on the core interaction, and the benefit it creats for producer and consumers. There main metrics are

liquidit...

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PR#7 Governance.

Keugier move to add coffee scanner only angry the community. Three fundamental rules of governance.

  • always create value for the customer you serve
  • don’t use power to change the rule in your favour.
  • don’t take more than fair share of wealth.

WHY governance matters!
The goal of governance to create the wealth fairly distributated among all those who created value. But when various member create the value for each other it makes likely that conflict will emerge. Governance rule must resolve them fairly and effectively.

In free market with no rules, resrtiction or safeguard can’t rely to produce fair and satisfactory result to those involved.

The four main cause of market failure -

  • information asymmetry, it arises when one party knows the facts that other don’t and use to for personal advantage.
  • externalities, when cost or benift occur to someone not in interaction, exchanging your...

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PR#6 OPENESS.

HOW OPEN, HOW CLOSE.
Calibrating the right level of openness is undoubtably most critical element.

THE VARITIES OF OPENNESS.
There are three kind of decision that needs to be taken

  • manager and sponsor participation
  • developer participation
  • user participation.

Manager and sponsor, The resposibilty of its operation and structure lies in firm manager and sponsor. For most company it is same.

Apple. [both]. Android. [google-sponsor, Samsung-manager]. LINIUX. [mutiple sponsor, mutilple manager. ]

Developer,

  • core developers.
  • extension developers.
  • data agreegate.

Airbnb core developer, listing. Search. Data service.
The airbnb-photography. Cleaning service. Are the extension.

Airbnb controls the quality and too much openness by being the middleman,

Gaudian did open in and open out policy. By creating the different tiers. Keyless, approved. Bespoke.

The power of API to attract...

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PR#5 Monitization.

Charging either side will put a terrible friction to entry. Infect they should subsidising their participation. Charge should be lavied on deal completion, not at the time listing.

They can also offer post-mortem to discover why they lost the deal.

VALUE CREATION AND CHALLANGE OF MONITIZING.
Charging inhibit frequency participation. Charging for production reduce production and consumption reduce consumption.

The razor-blade and freemium strategy[dropbox].

The four kind of excess value provided by a platform.

  • for consumer, access to the value created on the platform.
  • for producer, access to the community market.
  • for consumer and producer, tools and service that facsitilate the interaction.
  • for both consumer and producer, access to the curation mechanism.

NUMBER ARE NOT ENOUGH, VALUE IN NETWORK EFFECTS.
Zevent millions of customers, no way to monitize. Meet up did monitze and...

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PR#4 Lauch

User commitment over user acquisition. PayPal did this smartly. It even created bots to buy product from eBay which insisted PayPal.

The Heart of platform marketing : Design for viral growth.
The pull strategy over push is more effective. Awareness alone will not drive adoption. Marketing needs to be baked into product.

WAYS to Lauch a Platform
Even platform that are in direct competition needs to lauch different strategy to carve out unique position. YouTube incentivise content creator. Mega upload focus on users. Vimeo on high quality producer.

Cardinal points of strategies -

  • Staging the value creation: huffington post did this by creating high quality article by writers.
  • Design the platform to attract one set of users.
  • Simultaneous on-boarding - even when the overall size of network is small the value unit can created

Strategies -

1. Follow the rabbit - use a non-platform...

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PR#3 Disruption

Platform is fundamentally is the place where consumer and producer come together in a interaction that create value for both parties.

Digital economy enormously expand the platform reach, speed, convience and efficiency. And then it has advantage of superior marginal expansion. It takes nothing for airbnb to scale.

In the world of platforms, internet is no longer act as distribution channel, it also acts as creation infrastructure and co-ordination mechanism.

The Impact On value creation, consumption and quality control -

Reconfiguration value creation, Every time a platform removes a hurdle that makes participation of producer more difficult, new source of supply is open. Twitter did it by reducing the message to 140 line.

Platforms are also disrupting the consumer behaviour, inspiring people to use the product in a way they have never imagine before. Uber.

Reconfiguring the...

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PR#2 - Architecture.

Some platform provide direct connection social network. Other without direct connection youtube.

The exchange -
Information, good|service, some form of currency.

Every platform interaction start with exchange of information. It helps party to decide wether and how to engage in further exchange. Upwork or yelp Exchange of info takes place from the platform bussiness.

Exchange of good or service may also occur through platform or outside, facebook or outside like uber. Each itemm exchanged can be called as value unit.

One form of currency is money while other form though which consumer pay intengibally producer is by attention, this adds value to producer in many ways like enhancing the reputation, influence. Uber offer service outside of platform but monetise on platform. A platform that capture attention can monetise by other third party.

The core interaction [why]-
The core...

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The platform revolution - network effect

The value of uber goes up as participation goes up. In +be network effect value up for each user, negative can reduce.

While before it was supply monopoly, now it is demand aggregation monopoly.

As the node in the network grows so is the value 100 node, 4996 connection. The negative is true when user start to flee, blackberry.

Two sided network, driver attract rider, rider attract driver. Even they pay money for one side to attract, once the one side is there other will follow. The profit from market b should otwieght the loss from market a.

Price effect and brand effect. Price effect to premium to freemium, the problem is the moment discount end user flee. Brand effect is stickier. Paying Hritik for cult. Vitality can attract people to network but network effect keep them there.

Frictionless scaling and other scalability tools - yahoo employee curated vs google algorithmic...

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